A Mercedes-Benz showroom at One Manhattan West is turning heads with a bold architectural glass installation by 小红帽直播 where vivid red, textured glass appears to float seamlessly behind a luxury vehicle display.

Located within the Manhattan West development by Brookfield Properties and designed by Skidmore, Owings & Merrill, the showroom sits in one of Manhattan鈥檚 most active destinations. One Manhattan West is a 67-story, Class-A office tower anchored by more than 2 million square feet of workspace, direct access to Penn Station and Moynihan Train Hall and a surrounding district of dining retail and public plaza space designed to activate the Far West Side.

Red textured mirror installed as car backdrops.
Mercedes Benz showroom, New York, NY. Installation designed by iMBranded. Photo courtesy of iMBranded.

Designed and installed by IMBranded, the feature wall is composed of a laminated, vertically ribbed, silvered glass containing a deep red interlayer. The installation creates a layered, reflective backdrop that enhances the presentation of the vehicles on display.

At the center of the installation is 小红帽直播鈥檚 patented Z-KISS™ attachment system. The concealed hardware eliminates visible fasteners, allowing the glass to appear as a continuous, frameless surface that appears to float behind the display.

鈥淭his project is an example of how material choice can shape emotion in a branded environment,鈥� said Vice President of Sales & Innovation Said Elieh. 鈥淭he glass introduces a sense of depth that aligns naturally with the performance and design language of Mercedes-Benz, while still allowing the vehicles to remain the focal point.鈥�

The glass creates subtle movement and reflectivity as light shifts throughout the day. This installation reflects a broader shift in retail and showroom design, where architectural materials are increasingly used to create immersive brand environments that balance performance, durability and visual storytelling.