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Our products played an important role in the transformative renovation of the elevator lobby at 200 Varick Street, a prominent Art Deco building in Manhattan’s Hudson Square. The redesign, overseen by BR Design Associates, celebrates the building’s rich history and modern updates while showcasing our innovative glass solutions.

Originally constructed in 1927 and designed by architect Frank S. Parker, 200 Varick Street housed printing presses and later a graphic arts center. The building’s evolution is reflected in its recent renovation, which integrates elements of its past with a chic, modern aesthetic. The new elevator lobby design pays homage to the building’s historical roots with a sophisticated blend of black metal, terrazzo, wood tones and monochromatic finishes.

200 Varick St., NYC by BR Design Associates. Photos by Tom Sibley.

The renovation, which covers 1,500 square feet, addresses both functionality and style, incorporating our cutting-edge TurnKey™ glass cladding system to enhance the space. The lobby now includes a dramatic backlit portal and translucent walls that contribute to the elegant, timeless atmosphere. The easily installed TurnKey™ system spans nearly 1,000 square feet and seamlessly transitions from the walls to the ceiling. The stairs and walkway are clad with glass and LED backlit panels. The translucent white glass evenly distributes light without a trace of shadow lines. GFC Ornamental Glass installed the system.

“We tried to create that modernism, but it’s still a design that isn’t going to age,” said Michael Rait, Founder and Principal at BR Design. “We feel like we introduced a lot of elements there, like the illuminated brick, and then that illuminated portal is using light to create a dramatic design.”

The TurnKey™ system is a budget-friendly solution for opaque and backlit walls in which panels can be installed and later replaced quickly and effortlessly without damaging the wall behind. The clip-in system is forgiving and adjusts easily on-site. The system is fast, easy, and inexpensive to install and maintain. It can be used with hundreds of in-stock safety-tempered and/or laminated glass varieties.

This innovative use of glass adds visual interest as it improves the space’s efficiency and flow, solving previous bottleneck issues and enhancing the visitor experience. The integration of С��ñֱ�� products into the redesign highlights how architectural glass can elevate and modernize spaces while honoring historical significance.

For more information on TurnKey™, visit /system_product/turnkey-fittings/